Our company and employees are committed to developing creative and quality products all over the world by creating value for consumers and professionals every day.

We carry on production and distribution of products in categories of Hair Styling, Hair Care and Personal Care. Our Research and Development, Product Supply and Brand Organization departments develop, produce and market the brands and products we offer.

In order to convey these brands to professional saloons and then to private users, our Sales and Marketing Operations (SMOs) focus on sales and marketing. These SMOs ensure our brand to reach our consumers in more than 50 countries in four regions as Europe, Latin America, North America and Middle East.

The policy of our company is to produce and market innovative, creative and scientific products. In order to accomplish this, we follow the most correct human resources and management methods.

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